PRICING. METHODS AND STRATEGIES

PRICING. METHODS AND STRATEGIES

RIVERO GUTIÉRREZ, LOURDES/ REYES MENÉNDEZ, ANA LUISA

Sinopsis PRICING. METHODS AND STRATEGIES

Pricing policy synthesizes in most cases the commercial policy of a company. This new book shows the different concepts, functions, implications, tools and the most relevant strategies of the commercial policies as their cost structures, focusing on the profits and revenues maximization through the ......
EAN
9788417387082
Editorial
Año de edición
2018
Páginas
125
Idioma
Castellano
Colección
EMPRESA
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